What is a Positioning Map?
It’s a visual tool that compares competitors across two key attributes (e.g., price vs. feature richness). It helps identify gaps and potential areas for market entry.

A positioning map shows how products compare using two key traits.

What does a positioning map typically help product teams do?

How to Create a Positioning Map
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<li>Choose two relevant attributes.</li>
<li>Plot products on a graph using those attributes.</li>
<li>Spot open areas where your product can stand out.</li>
</ol>

Which is a correct step in creating a positioning map?

Positioning maps require you to evaluate every feature of each competitor.

Example: Project Management Software Map
High features &#x26; high price: Monday.com
High features &#x26; low price: Notion
Low features &#x26; high price: Niche tools
Low features &#x26; low price: Trello
Shows market diversity and potential gaps.

Which tool is positioned as feature-rich and affordable?

Trello is positioned as high feature, high price in the example.

Benefits of Positioning Maps
They help spot market gaps, guide product differentiation, and provide a visual strategy tool for product teams to find unique positions.

One benefit of positioning maps is guiding product development strategy.

Which is a key benefit of using a positioning map?