Low-Cost, High-Impact CI Techniques
<ul>
<li>Google Alerts: Track competitor mentions</li>
<li>Newsletters &#x26; Blogs: Learn about updates</li>
<li>Changelogs: Follow product changes</li>
<li>Reviews/Forums: Hear user feedback</li>
<li>Webinars: Observe competitor messaging</li>
<li>Watchlist: Track product/messaging changes</li>
</ul>

What does a competitor watchlist help you track?

Joining webinars and demos can provide insights into competitor sales tactics.

Organizing Competitive Intelligence
Use Notion, Sheets, or a CI tool to create a central hub. Tag insights by topic (e.g., pricing, marketing). Update monthly to keep data fresh and actionable.

Why should CI be tagged by topic?

A good CI routine involves reviewing and updating insights each quarter.

Summary
Competitive intelligence helps product teams make informed decisions. Using ethical methods and organizing insights regularly keeps your team ahead and aligned with market movements.

CI helps product managers make smarter, market-aligned decisions.

What is a benefit of maintaining a CI repository?