What is Competitive Intelligence (CI)?
CI is the process of collecting, analyzing, and using data about competitors, markets, and customers to guide strategic decisions in product management.

Competitive intelligence is only about spying on competitors.

What does CI help product managers do?

Why CI Matters in Product Management
It reveals trends and competitor moves, helps forecast market shifts, and guides pricing, roadmaps, and go-to-market strategies.

Which of these is NOT a benefit of competitive intelligence?

Competitive intelligence supports pricing and market planning.

Ethical Guidelines for CI
Use public sources like websites, reviews, and tools. Never lie or mislead. Avoid accessing confidential or proprietary data. Respect privacy and laws.

Using fake identities to get competitor secrets is acceptable in CI.

Which source is considered ethical for CI?

CI as an Ongoing Process
Competitive intelligence isn't one-and-done. Build a routine to track, update, and share findings regularly across your team.

Competitive intelligence should be done once and filed away.

How should competitive intelligence be managed?