What is Gap Analysis?
Gap analysis identifies which features your product lacks compared to competitors—and vice versa. It highlights must-haves, potential differentiators, and innovation opportunities.

Gap analysis only focuses on copying competitor features.

Steps to Perform Gap Analysis
<ol>
<li>Review your benchmark matrix.</li>
<li>Find must-have features you're missing.</li>
<li>Identify where you're ahead or lagging.</li>
<li>Prioritize gaps by customer impact and strategy.</li>
</ol>

What is a key step in gap analysis?

Spotting where competitors are weak can help define differentiators.

Interpreting Gaps in Context
Not all gaps must be closed. Focus on what benefits your users. Sometimes a gap shows a space to innovate, not just catch up with the market.

Why might a gap be valuable to keep?

You should build every feature your competitors have to stay competitive.

Example Use Case
If no top competitors offer offline access, and customers need it, building this feature becomes a potential differentiator rather than just catching up.

What makes offline access a good feature to develop in the example?

A feature that fills a customer-voiced need but is missing in competitors can be a strong differentiator.

Summary
Gap analysis helps PMs decide what to build, improve, or ignore. It ensures feature decisions are strategic, competitive, and focused on real user needs.

What is the main benefit of gap analysis?

Feature benchmarking and gap analysis help you stay competitive while aligning with user needs.