You are interviewing for an Associate Product Manager role. The interviewer gives you this scenario:

"A collaboration product has strong signup growth, but only a small share of new teams become active. We suspect the issue happens during onboarding, but we are not yet sure why. What would you do first as the PM?"

Write a short response that includes:
1. How you would frame the problem
2. What evidence or data you would inspect first
3. One research or discovery step you would take
4. One possible metric you would use
5. How you would communicate your recommendation to design and engineering

Keep the answer concise, structured, and interview-ready.

You are interviewing for an Associate Product Manager role. The interviewer gives you this scenario:
"A collaboration product has strong signup growth, but only a small share of new teams become active. We suspect the issue happens during onboarding, but we are not yet sure why. What would you do first as the PM?"
Write a short response that includes:
<ol>
<li>How you would frame the problem</li>
<li>What evidence or data you would inspect first</li>
<li>One research or discovery step you would take</li>
<li>One possible metric you would use</li>
<li>How you would communicate your recommendation to design and engineering</li>
</ol>
Keep the answer concise, structured, and interview-ready.

Present a PM Case Recommendation

The response shows a logical sequence from framing to evidence to next action instead of jumping to an unsupported solution.

The proposed next steps are practical for a PM and grounded in real product work such as analysis, research, or team alignment.

The recommendation is clear, concise, and easy for cross-functional partners or an interviewer to follow.