You are the product manager for a mobile task manager app.

A key issue: 40% of new users stop using the app within the first week. You want to understand why and what changes could help retain them.

Using only the methods from this section (user interviews, community research, and survey design), create a short research plan:

1. Define a clear research objective in 1–2 sentences.
2. Explain how you would use each method (interviews, community research, surveys) to explore the problem. Mention what type of insights you expect from each.
3. Write 2 example interview questions that follow best practices (neutral, empathetic, open enough to get stories).
4. Write 2 example survey questions (at least one closed-ended) that would be easy to analyze later.
5. Briefly describe one type of online community you would observe and what you would look for there.

Keep your answer concise, as if you were sending a quick research plan to your team in a chat thread.

You are the product manager for a mobile task manager app.
A key issue: 40% of new users stop using the app within the first week. You want to understand why and what changes could help retain them.
Using only the methods from this section (user interviews, community research, and survey design), create a short research plan:
<ol>
<li>Define a clear research objective in 1–2 sentences.</li>
<li>Explain how you would use each method (interviews, community research, surveys) to explore the problem. Mention what type of insights you expect from each.</li>
<li>Write 2 example interview questions that follow best practices (neutral, empathetic, open enough to get stories).</li>
<li>Write 2 example survey questions (at least one closed-ended) that would be easy to analyze later.</li>
<li>Briefly describe one type of online community you would observe and what you would look for there.</li>
</ol>
Keep your answer concise, as if you were sending a quick research plan to your team in a chat thread.

Plan a User Research Sprint for a Struggling Feature

You clearly choose when to use user interviews, community research, and surveys, in line with their strengths from the lesson. Your explanation should show you understand what each method is best suited for (e.g. depth vs. scale, observed vs. asked behavior).

Your example interview and survey questions are clear, non-leading, and aligned to your research objective. They should make it possible to collect unbiased, useful insights rather than confirming assumptions.

You focus on how the research will generate actionable insights (e.g. validating assumptions, finding user needs, informing product decisions) instead of just describing activities. Your plan should help reduce product risk and improve decisions.