Competitive Analysis Basics
Learn how to do competitive analysis. Master the fundamentals of competitive analysis and how to use it to make better product decisions.
Start with free lessons on web, iOS, or Android.
Your path starts here
25 practical lessons
10
guided sections
25
bite-sized lessons
Self-paced
learn on your schedule
What you will learn
Turn knowledge into product judgment.
Work through the ideas and decisions product managers face every day, with a clear next step after each lesson.
- Build a strong foundation in competitive analysis as a core PM skill.
- Learn how to identify direct, indirect, and emerging competitors effectively.
- Master proven frameworks like SWOT, feature comparison, and positioning maps.
- Gain hands-on experience creating actionable competitive analysis reports.
- Develop strategic thinking by turning competitor insights into product decisions.
A preview of your path
Small lessons. Visible progress.
The course is laid out as a guided learning path. Open a lesson, practice the concept, and keep moving forward.
Start learningYour first section
Introduction to Competitive Analysis
Inside the course
The full curriculum
Follow the path from first principles to practical product decisions. Explore each section before you begin.
01 Introduction to Competitive Analysis3 lessons3 lessons
- 01What is Competitive Analysis?
- 02Why Competitive Analysis Matters
- 03The Competitive Analysis Process Overview
02 Identifying Competitors2 lessons2 lessons
- 01Types of Competitors (Direct vs. Indirect)
- 02Methods for Finding and Tracking Competitors
03Conducting Market Research3 lessons3 lessons
- 01Market Research Fundamentals
- 02Secondary Research – Data Sources and Techniques
- 03Primary Research for Competitive Insights
04Understanding Customer Needs and Pain Points2 lessons2 lessons
- 01 Identifying Customer Needs
- 02Analyzing Pain Points in the Context of Competition
05Common Competitive Analysis Frameworks3 lessons3 lessons
- 01 SWOT Analysis
- 02Porter’s Five Forces
- 03Additional Competitive Analysis Frameworks
06Competitive Positioning 3 lessons3 lessons
- 01Understanding Positioning
- 02Mapping Competitor Positioning
- 03Differentiation Strategies
07 Pricing and Business Model Analysis2 lessons2 lessons
- 01Analyzing Competitors’ Pricing Strategies
- 02Evaluating Business Models
08Competitor Feature Benchmarking2 lessons2 lessons
- 01Creating a Feature Benchmark Matrix
- 02Gap Analysis and Opportunity Identification
09Competitive Intelligence Tools and Techniques3 lessons3 lessons
- 01Competitive Intelligence Fundamentals and Ethics
- 02 Tools for Data Gathering
- 03Intelligence Gathering Techniques
10 Creating and Presenting Competitive Analysis Reports2 lessons2 lessons
- 01Compiling a Competitive Analysis Report
- 02 Presenting Insights and Recommendations
Learn the concept
Short, focused lessons make the material easy to return to.
Put it into practice
Interactive exercises help turn ideas into usable skills.
Good to know
Frequently asked questions
How do I get started?
Download ProductMe for iOS or Android, or choose Start learning to create an account for browser lessons. You can begin with the first lessons and work at your own pace.
Can I try the course for free?
Yes. The opening sections are available to try for free. A ProductMe Pro subscription unlocks the remaining lessons and courses.
Do I need an account to begin?
You can explore the opening lessons before creating an account. Create a free account to save your progress across devices.
Can I learn on my phone?
Yes. ProductMe is available on the web and through the iOS and Android apps, so you can learn wherever it fits your day.
Ready when you are
Your next lesson is waiting.
Learn in the app or open the web learning path and take the first step toward stronger product decisions.
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