Intermediate
Competitive Analysis Basics
Learn how to do competitive analysis. Master the fundamentals of competitive analysis and how to use it to make better product decisions.
Course outcomes
Build a strong foundation in competitive analysis as a core PM skill.
Learn how to identify direct, indirect, and emerging competitors effectively.
Master proven frameworks like SWOT, feature comparison, and positioning maps.
Gain hands-on experience creating actionable competitive analysis reports.
Develop strategic thinking by turning competitor insights into product decisions.
Why take a course with ProductMe?
ProductMe offers expertly crafted courses designed to enhance your skills and career prospects. Our courses are interactive, engaging, and tailored to meet the needs of aspiring and experienced product managers alike.
Curriculum & Course content
Module 1: Identifying Competitors
- Types of Competitors (Direct vs. Indirect)
- Methods for Finding and Tracking Competitors
Module 2: Introduction to Competitive Analysis
- What is Competitive Analysis?
- Why Competitive Analysis Matters
- The Competitive Analysis Process Overview
Module 3: Conducting Market Research
- Market Research Fundamentals
- Secondary Research – Data Sources and Techniques
- Primary Research for Competitive Insights
Module 4: Understanding Customer Needs and Pain Points
- Identifying Customer Needs
- Analyzing Pain Points in the Context of Competition
Module 5: Common Competitive Analysis Frameworks
- SWOT Analysis
- Porter’s Five Forces
- Additional Competitive Analysis Frameworks
Module 6: Competitive Positioning
- Understanding Positioning
- Mapping Competitor Positioning
- Differentiation Strategies
Module 7: Pricing and Business Model Analysis
- Analyzing Competitors’ Pricing Strategies
- Evaluating Business Models
Module 8: Competitor Feature Benchmarking
- Creating a Feature Benchmark Matrix
- Gap Analysis and Opportunity Identification
Module 9: Competitive Intelligence Tools and Techniques
- Competitive Intelligence Fundamentals and Ethics
- Tools for Data Gathering
- Intelligence Gathering Techniques
Module 10: Creating and Presenting Competitive Analysis Reports
- Compiling a Competitive Analysis Report
- Presenting Insights and Recommendations