All Levels
Product Management Basics
Master the fundamentals of product management. Learn user research, data analytics, and stakeholder management to kickstart your PM career.
Course outcomes
Understand the fundamentals of product management
Develop foundational skill in market research and data analysis
Learn to prioritize and execute
Gain insights into stakeholder management
Get prepared for APM job interviews
Why take a course with ProductMe?
ProductMe offers expertly crafted courses designed to enhance your skills and career prospects. Our courses are interactive, engaging, and tailored to meet the needs of aspiring and experienced product managers alike.
Curriculum & Course content
Module 1: Introduction to Product Management
- Other Product Management functions
- What is Product Management?
- The Product Manager
- Product Manager's responsibilities
- Career steps in Product Management
Module 2: User research
- User interviewing
- Community research
- Survey design
Module 3: Data analytics
- Product metrics
- Engagement metrics
- Retention metrics
- Activation
- Core financial metrics
Module 4: Software business models
- On-Premise Business Model
- Software as a Service (SaaS)
Module 5: Prioritization
- Introduction to prioritisation
- Prioritisation frameworks
- RICE
- MoSCoW
- Kano model
- WSJF
Module 6: Market research
- Market sizing and segmentation
- Competitor analysis
- What is a SWOT Analysis
Module 7: Product operations
- Project Management Tools
- Resource Allocation and Budgeting
- Risk assessment and management
- Intro to Product Operations
Module 8: Product Marketing
- Intro to Product Marketing
- Product Life Cycle and Product Marketing
- Go-to-market Strategy
- Product Positioning
- Brand Messaging