Current course

Competitive Analysis Basics

Free plan

0 / 25 lessons completed0%

Introduction to Competitive Analysis

3 lessons

Identifying Competitors

2 lessons

  • Types of Competitors (Direct vs. Indirect)

    0%

  • Methods for Finding and Tracking Competitors

    0%

Conducting Market Research

3 lessons

  • Market Research Fundamentals

    0%

  • Secondary Research – Data Sources and Techniques

    0%

  • Primary Research for Competitive Insights

    0%

Understanding Customer Needs and Pain Points

2 lessons

  • Identifying Customer Needs

    0%

  • Analyzing Pain Points in the Context of Competition

    0%

Common Competitive Analysis Frameworks

3 lessons

  • SWOT Analysis

    0%

  • Porter’s Five Forces

    0%

  • Additional Competitive Analysis Frameworks

    0%

Competitive Positioning

3 lessons

  • Understanding Positioning

    0%

  • Mapping Competitor Positioning

    0%

  • Differentiation Strategies

    0%

Pricing and Business Model Analysis

2 lessons

  • Analyzing Competitors’ Pricing Strategies

    0%

  • Evaluating Business Models

    0%

Competitor Feature Benchmarking

2 lessons

  • Creating a Feature Benchmark Matrix

    0%

  • Gap Analysis and Opportunity Identification

    0%

Competitive Intelligence Tools and Techniques

3 lessons

  • Competitive Intelligence Fundamentals and Ethics

    0%

  • Tools for Data Gathering

    0%

  • Intelligence Gathering Techniques

    0%

Creating and Presenting Competitive Analysis Reports

2 lessons

  • Compiling a Competitive Analysis Report

    0%

  • Presenting Insights and Recommendations

    0%