Competitive Analysis Basics

Section 1

Introduction to Competitive Analysis

  1. What is Competitive Analysis?

  2. Why Competitive Analysis Matters

  3. The Competitive Analysis Process Overview

Section 2

Identifying Competitors

  1. Types of Competitors (Direct vs. Indirect)

  2. Methods for Finding and Tracking Competitors

Section 3

Conducting Market Research

  1. Market Research Fundamentals

  2. Secondary Research – Data Sources and Techniques

  3. Primary Research for Competitive Insights

Section 4

Understanding Customer Needs and Pain Points

  1. Identifying Customer Needs

  2. Analyzing Pain Points in the Context of Competition

Section 5

Common Competitive Analysis Frameworks

  1. SWOT Analysis

  2. Porter’s Five Forces

  3. Additional Competitive Analysis Frameworks

Section 6

Competitive Positioning

  1. Understanding Positioning

  2. Mapping Competitor Positioning

  3. Differentiation Strategies

Section 7

Pricing and Business Model Analysis

  1. Analyzing Competitors’ Pricing Strategies

  2. Evaluating Business Models

Section 8

Competitor Feature Benchmarking

  1. Creating a Feature Benchmark Matrix

  2. Gap Analysis and Opportunity Identification

Section 9

Competitive Intelligence Tools and Techniques

  1. Competitive Intelligence Fundamentals and Ethics

  2. Tools for Data Gathering

  3. Intelligence Gathering Techniques

Section 10

Creating and Presenting Competitive Analysis Reports

  1. Compiling a Competitive Analysis Report

  2. Presenting Insights and Recommendations