Assesses the candidate’s ability to clearly distinguish between specialized product roles (e.g., Product Owner, Product Analyst, Technical PM, Product Marketing Manager) and assign responsibilities effectively.

Evaluates how well the candidate aligns role specialization with company size, maturity, and product complexityasdas

Measures how effectively the candidate justifies trade-offs and resource allocation when building a balanced product team

Define Roles for a Growing Product Team

What is Product Management?

The Product Manager

Product Manager Responsibilities

Career Paths in Product Management

Adjacent Product Roles

Introduction to Product Management

You clearly choose when to use user interviews, community research, and surveys, in line with their strengths from the lesson. Your explanation should show you understand what each method is best suited for (e.g. depth vs. scale, observed vs. asked behavior).

Your example interview and survey questions are clear, non-leading, and aligned to your research objective. They should make it possible to collect unbiased, useful insights rather than confirming assumptions.

You focus on how the research will generate actionable insights (e.g. validating assumptions, finding user needs, informing product decisions) instead of just describing activities. Your plan should help reduce product risk and improve decisions.

Plan a User Research Sprint for a Struggling Feature

The plan chooses research methods that match the uncertainty and uses them in a sensible order.

The example questions are neutral, useful, and likely to produce behavioral insight rather than shallow opinions.

The plan connects discovery to a specific product decision or next step instead of describing research in the abstract.

Plan a Lean Discovery Sprint

User Interviewing

Community Research

Survey Design

Interview Synthesis and Insight Extraction

Assumptions, Risks, and Hypotheses

Discovery Plans and Research Sequencing

User Research

Your selected metrics should clearly match the purpose of the feature and align with concepts from the lessons. The evaluator will check whether the chosen metrics logically support measuring success.

Your explanation should be concise, structured, and easy to follow. The evaluator will look for clear reasoning without unnecessary complexity.

Your answer should demonstrate that you can apply the concepts of engagement, retention, activation, and financial metrics to a practical product scenario.

Identify the Right Metrics for a New Feature

The response interprets the funnel correctly and avoids treating the drop-off as automatic proof of a single root cause.

The proposed experiment is specific, measurable, and includes both a primary metric and a meaningful guardrail.

The response turns analysis into a practical next step with a clear threshold or rule for acting on the result.

Diagnose a Funnel Drop and Propose an Experiment

Product metrics

Choosing Metrics That Matter

Engagement metrics

Retention metrics

Activation

Diagnosing Funnels and Behavior

Designing and Interpreting Experiments

Core financial metrics

Data Analytics and Experimentation

You clearly choose either the on-premise or SaaS model for the scenario and your choice is consistent with the customer’s needs (e.g., security, connectivity, customization). The business model you pick should logically follow from the context you describe.

You use advantages and disadvantages from the lessons (e.g., data control, infrastructure costs, deployment speed, upgrade risks) to explain why your chosen model fits and what its downsides are. You also mention at least one concrete way to mitigate a key risk.

Choosing Between On-Premise and SaaS

On-Premise Business Model

Software as a Service (SaaS)

Software business models

Shows clear understanding of the RICE framework and its components. The response should use Reach, Impact, Confidence, and Effort correctly to support the prioritisation decision.

Applies the RICE framework effectively to the provided scenario. The learner should demonstrate how the RICE score guides the decision, not just describe the framework.

Prioritise Features for a New App Using RICE

The response shows a coherent decision based on impact, evidence, urgency, effort, or strategic fit rather than preference alone.

The response makes the cost of the decision explicit and explains why the deferred work is not the best use of time right now.

The roadmap line is framed around an outcome or bet rather than only a feature list.

Prioritize Competing Bets and Defend the Call

Introduction to prioritisation

Prioritizing Under Constraints

Prioritisation frameworks

RICE

MoSCoW

Kano model

WSJF

Saying No and Managing Trade-offs

Prioritization

The answer correctly applies the lesson concepts: market sizing (incl. method), market segmentation (clear segment definition), competitor analysis (specific insight), and SWOT (correctly classified example). It should be clear that the learner understood what each concept is used for.

The answer shows how the concepts inform real product decisions (e.g. which segment to target, whether the market is viable, how to respond to competitors or threats). Suggestions should feel realistic and actionable for a product manager.

The response is well structured, concise, and easy to follow. Each part of the answer clearly addresses the corresponding part of the challenge without unnecessary detail or jargon.

Apply Market Sizing, Segmentation, Competitor Analysis and SWOT

Competitor analysis

Market sizing and segmentation

What is a SWOT Analysis

Market research

Shows clear understanding of project management tools, resource allocation/budgeting, risk management, and Product Operations. Uses the key ideas from the lessons (e.g., task management, progress tracking, scenario planning, risk steps) correctly and in context.

Applies the concepts to the scenario in a realistic way, not just by repeating definitions. The answer explains concrete decisions (what to do and why) that a product manager could actually take in this situation.

The response is structured, easy to follow, and stays focused on the requested points. Each part of the answer clearly addresses the relevant aspect of the challenge without unnecessary detail.

Designing a Smooth Product Delivery with ProdOps Support

Intro to Product Operations

Project Management Tools

Resource Allocation and Budgeting

Risk assessment and management

Product operations

Your positioning statement should clearly communicate how the product is perceived in the market relative to competitors. The reader should immediately understand the intended perception and target audience.

Your response should demonstrate understanding of the difference between positioning and differentiation. It must focus on perception, not features, and reflect concepts from the learning material.

The positioning should logically connect to a customer need and clearly express why the product matters to that audience. It should feel consistent with real-world product marketing principles.

Craft a Clear Product Positioning Statement

Intro to Product Marketing

Product Life Cycle and Product Marketing

Go-to-market Strategy

Product Positioning

Brand Messaging

Product Marketing

The response identifies a specific user, pain point, and desired outcome instead of jumping straight to a solution or repeating broad complaints.

The framing uses the scenario signals thoughtfully and distinguishes between symptoms, clues, and the actual problem worth solving.

The response defines a measurable success condition and shows discipline by naming at least one non-goal or excluded path.

Frame the Right Problem Before Suggesting a Solution

Writing Strong Problem Statements

Customer Pain, Segment, and Value

Thinking in Outcomes, Not Outputs

Product Strategy Fundamentals

Discovery vs Delivery

MVPs and Experiments

Roadmaps and Sequencing

Roadmaps and Stakeholder Communication

Writing Product Briefs

Mini Case Study: Improving Activation

Product Thinking, Strategy, and Execution

The response is structured, concise, and easy to scan while still making the product thinking clear.

The brief and the stakeholder update fit their purpose: one aligns the team on the problem, and the other explains the recommendation and trade-off clearly.

The response includes a clear problem framing, measurable goal, and persuasive rationale for the priority call.

Write a Crisp PM Brief and Stakeholder Update

The response shows a logical sequence from framing to evidence to next action instead of jumping to an unsupported solution.

The proposed next steps are practical for a PM and grounded in real product work such as analysis, research, or team alignment.

The recommendation is clear, concise, and easy for cross-functional partners or an interviewer to follow.

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