Product Management Basics

Section 1

Introduction to Product Management

  1. What is Product Management?

  2. The Product Manager

  3. Product Manager Responsibilities

  4. Career Paths in Product Management

  5. Adjacent Product Roles

Section 2

User Research

  1. User Interviewing

  2. Community Research

  3. Survey Design

  4. Interview Synthesis and Insight Extraction

  5. Assumptions, Risks, and Hypotheses

  6. Discovery Plans and Research Sequencing

Section 3

Data Analytics and Experimentation

  1. Product metrics

  2. Choosing Metrics That Matter

  3. Engagement metrics

  4. Retention metrics

  5. Activation

  6. Diagnosing Funnels and Behavior

  7. Designing and Interpreting Experiments

  8. Core financial metrics

Section 4

Software business models

  1. On-Premise Business Model

  2. Software as a Service (SaaS)

Section 5

Prioritization

  1. Introduction to prioritisation

  2. Prioritizing Under Constraints

  3. Prioritisation frameworks

  4. RICE

  5. MoSCoW

  6. Kano model

  7. WSJF

  8. Saying No and Managing Trade-offs

Section 6

Market research

  1. Competitor analysis

  2. Market sizing and segmentation

  3. What is a SWOT Analysis

Section 7

Product operations

  1. Intro to Product Operations

  2. Project Management Tools

  3. Resource Allocation and Budgeting

  4. Risk assessment and management

Section 8

Product Marketing

  1. Intro to Product Marketing

  2. Product Life Cycle and Product Marketing

  3. Go-to-market Strategy

  4. Product Positioning

  5. Brand Messaging

Section 9

Product Thinking, Strategy, and Execution

  1. Writing Strong Problem Statements

  2. Customer Pain, Segment, and Value

  3. Thinking in Outcomes, Not Outputs

  4. Product Strategy Fundamentals

  5. Discovery vs Delivery

  6. MVPs and Experiments

  7. Roadmaps and Sequencing

  8. Roadmaps and Stakeholder Communication

  9. Writing Product Briefs

  10. Mini Case Study: Improving Activation

Section 10

Communication, Collaboration, and Career Readiness

  1. Stakeholder Communication

  2. Executive Communication and Decision Narratives

  3. Working with Design and Engineering

  4. Launch Readiness and Learning Loops

  5. PM Interviews, Portfolio, and Influence Without Authority