A/B Testing in Product Management

A/B Testing, also known as split testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. It involves showing the two versions to similar visitors at the same time, and then using statistical analysis to determine which version is more effective in terms of encouraging a desired action.

Example: Netflix, a leading streaming service, frequently employs A/B Testing to enhance user experience and engagement. By testing different versions of its interface, content recommendations, and even promotional images, Netflix can make data-driven decisions that significantly improve its service and retain its user base.