Influence Maps in Product Management

Influence maps are visual tools used by product managers to understand and analyze the relationships and influence levels among different stakeholders involved in a product's development. This helps in identifying key influencers and understanding how to best engage with them to ensure the success of the product.


At Amazon, product managers might use influence maps to navigate the complex stakeholder landscape while developing a new feature for Amazon Prime. By understanding who has influence over the project's key aspects, they can strategize their communication and collaboration efforts more effectively.