Quantitative Data Analysis in Product Management

Quantitative data analysis in product management involves the systematic examination of numerical data to understand trends, patterns, and metrics related to product usage and performance. This analysis helps product managers make informed decisions, prioritize features, and measure the impact of changes on user experience and business outcomes.


Spotify uses quantitative data analysis to understand user listening habits and preferences. By analyzing data on song plays, skips, and time spent on the app, Spotify can tailor its Discover Weekly playlists to individual users, enhancing their listening experience and engagement with the app.