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Customer Lifecycle Management in Product Management

Customer Lifecycle Management (CLM) in product management refers to the process of managing the entire lifecycle of a customer from acquisition through to retention and loyalty. It involves understanding different stages of the customer journey and implementing strategies to enhance customer experience and value at each stage.

Example

Netflix uses CLM by offering personalized content recommendations at the acquisition stage, providing seamless streaming experience for retention, and introducing new features and content to foster loyalty among its subscribers.