Understanding User Needs in Product Management

Understanding user needs is a fundamental aspect of product management. It involves identifying the problems or desires of your target audience and developing products or features to address them. This process requires thorough research, including user interviews, surveys, and data analysis, to ensure that the product meets actual user demands.


At Spotify, product managers conduct extensive user research to understand the diverse needs of their global audience. This includes analyzing listening habits, preferences, and feedback to tailor the music streaming experience, resulting in features like personalized playlists and podcast recommendations.