Key Performance Indicators (KPI) in Product Management

Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving key business objectives. In product management, KPIs are used to measure the success of a product, including aspects like sales volume, customer satisfaction, and market penetration.


Google uses a variety of KPIs to measure the success of its products. For Google Search, key performance indicators might include search query volume, click-through rate (CTR), and user satisfaction scores. These metrics help Google to continuously refine and improve its search engine.