Stakeholder Management

Stakeholder management involves identifying, understanding, and engaging with all individuals or groups that have an interest in the product's success. It's crucial for product managers to maintain positive relationships with stakeholders to ensure their needs and concerns are addressed, which in turn supports the product's overall success.


At Google, product managers regularly engage with stakeholders such as users, developers, and advertisers to gather feedback and ensure the product roadmap aligns with their expectations and needs.