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Customer Feedback in Product Management

Customer feedback is vital for product management as it provides direct insights into what users like, dislike, and desire in a product or service. It helps in making informed decisions, improving product features, and enhancing user satisfaction.

Example

Airbnb actively seeks customer feedback through reviews, surveys, and direct communication channels. This feedback has led to new features such as flexible search options and enhanced cleaning protocols, significantly improving the user experience and satisfaction.