Innovation Management in Product Management

Innovation management in product management involves overseeing the process of innovating new products, features, or processes. It includes ideation, development, and implementation stages, ensuring that the product team is aligned and focused on creating groundbreaking solutions that meet market needs.


At Apple, innovation management is key to their product development process. It ensures that new products like the iPhone and MacBook are not just iterations of existing technology but are groundbreaking solutions that redefine market standards.