Kickoff Meetings in Product Management

Kickoff meetings are crucial in product management as they mark the start of the project, setting the tone and direction. These meetings bring together the project team, stakeholders, and sometimes customers to align on the project goals, scope, timeline, and responsibilities.


At Amazon, kickoff meetings for new product initiatives involve cross-functional teams including product managers, developers, designers, and marketing. These meetings ensure everyone is on the same page regarding the product vision, objectives, and how each team contributes to the project's success.