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User Personas in Product Development

User personas are fictional characters that represent the different user types within a targeted demographic, attitude, and behavior set that might use a site, brand, or product in a similar way. Developing user personas helps product managers and development teams understand their users' needs, experiences, behaviors, and goals, guiding product design and feature prioritization.

Example

Netflix uses user personas to tailor its content and features to different segments of its audience. By understanding the distinct preferences and viewing habits of its personas, Netflix can personalize recommendations, design user interfaces, and create original content that resonates with its diverse user base.