Job Stories in Product Management

Job stories are a tool used in product management to help understand and articulate the user's needs and motivations in specific contexts. Unlike user stories, which often focus on a particular feature or function, job stories focus on the situation, motivation, and expected outcome.


At Spotify, job stories might be used to understand why a user chooses a particular playlist for working out. A job story could be: "When I am at the gym, I want to listen to music that keeps me energized, so I can have an effective workout." This helps the product team design features that cater to this specific user need.