Win-Loss Analysis in Product Management

Win-loss analysis is a tool used by product managers to understand the reasons behind the success (win) or failure (loss) of a product or feature. It involves gathering and analyzing feedback from both won and lost customers to identify patterns, preferences, and areas for improvement.


Adobe regularly conducts win-loss analyses for its Creative Cloud suite of products. This practice helps Adobe to pinpoint specific features that resonate with their target audience and to refine their product offerings based on direct customer feedback.