Using Prototypes in Product Management

Using prototypes in product management is a crucial step in the product development process. Prototypes allow teams to explore ideas, test functionality, and gather user feedback before committing to full-scale development. This iterative process helps in refining product concepts, identifying potential issues, and ensuring that the final product meets user expectations.


Apple is renowned for its design and innovation, partly due to its extensive use of prototyping. Before launching the iPhone, Apple created numerous prototypes to test different aspects of the user interface and hardware design. This rigorous prototyping process was key to developing the revolutionary product that would go on to redefine the smartphone industry.