Cross-Functional Teams in Product Management

Cross-functional teams consist of members from different departments or areas of expertise working together towards a common goal. In product management, these teams collaborate to combine diverse perspectives and skills to innovate, solve problems, and deliver high-quality products efficiently.


Amazon leverages cross-functional teams to develop and launch new products like the Amazon Echo. These teams include software engineers, product managers, marketing specialists, and customer service representatives, ensuring that every aspect of the product, from development to launch, is well-coordinated and meets customer needs.