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Gamification in Product Management

Gamification involves the use of game design elements in non-gaming contexts to enhance user engagement and motivation. In product management, it can be used to encourage desired behaviors from users, such as increased interaction with the product or improved completion rates of tasks.

Example

Duolingo uses gamification effectively by incorporating elements like points, levels, and rewards to motivate users to continue learning new languages. This approach has helped Duolingo maintain high levels of user engagement and retention.