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Experience Mapping in Product Management

Experience mapping is a strategic process in product management that involves creating a visual representation of a user's journey with a product or service. It helps product managers identify key interactions, pain points, and opportunities for improvement.

Example

At Spotify, experience mapping might be used to understand how users discover new music, create playlists, and share songs with friends. This insight can guide enhancements in the app's features and user interface.

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