Objective Key Results (OKR) in Product Management

Objective Key Results (OKR) is a framework for defining and tracking objectives and their outcomes. It helps teams to set challenging, ambitious goals with measurable results. OKRs are used to create alignment and engagement around measurable goals.


Google is renowned for its use of the OKR framework to set and achieve high goals. For instance, one of Google's OKRs might be to increase the user base of Google Chrome by 20% within a quarter, with key results including specific marketing strategies and product improvements.