Ideation Process in Product Management

The ideation process in product management involves generating a broad set of ideas for new features, products, or improvements, without judgment or criticism. It's a critical phase for innovation, allowing teams to explore various possibilities before selecting the most promising ones for development.


At Spotify, the ideation process might involve brainstorming sessions where team members propose new features for the app, such as personalized playlist recommendations or social sharing options, to enhance user experience and engagement.