Requirements Gathering in Product Management

Requirements gathering in product management is the process of collecting and defining the needs and specifications from stakeholders and users that a product must meet. This step is critical for ensuring that the product development team understands what to build and why, leading to more successful and user-centric products.

Example

At Spotify, requirements gathering involves collecting feedback from users through surveys and social media, as well as collaborating with artists and record labels. This ensures that new features, like personalized playlists or podcast recommendations, meet the diverse needs of their user base.