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Engagement Metrics in Product Management

Engagement metrics are critical indicators used by product managers to measure and understand how users interact with a product. These metrics can include daily active users (DAU), monthly active users (MAU), session length, retention rate, and more. They help in identifying areas for improvement, measuring the impact of changes, and understanding user behavior.

Example

Spotify uses engagement metrics to track how users interact with its music streaming service. By analyzing metrics like daily active users and session length, Spotify can gauge the success of new features, like personalized playlists, and make data-driven decisions to enhance user experience.