Outcome-Driven Innovation in Product Management

Outcome-Driven Innovation (ODI) is a strategy that focuses on understanding and addressing the desired outcomes that customers seek when using a product or service. This approach prioritizes customer needs and desires in the innovation process to create products that truly resonate with users.


Netflix's recommendation algorithm is a result of outcome-driven innovation. By focusing on the outcome of providing personalized content recommendations, Netflix has significantly improved user satisfaction and engagement.