Go-To-Market Strategy for Product Managers

A go-to-market (GTM) strategy is a plan that outlines how a company will reach target customers and achieve competitive advantage. For product managers, it involves defining the target market, value proposition, sales and marketing plan, and success metrics.


Slack’s go-to-market strategy focused on targeting teams within organizations rather than individual users or entire enterprises. This approach allowed Slack to grow organically within organizations, as teams adopted and spread the word about the tool.