A
A/B TestingAdopter CategoriesAdoption CurveAgile MethodologyAgile Product RoadmapAnalytics ToolsAPI IntegrationApplication Lifecycle ManagementAudience Segmentation
B
Backlog GroomingBehavior-Driven DevelopmentBenchmarkingBenefits Realization ManagementBeta TestingBrand Positioning StrategyBuild-Measure-Learn Feedback LoopBusiness Case DevelopmentBusiness Intelligence ToolsBusiness Model CanvasBusiness Requirements DocumentBuyer Personas
C
Collaborative Product DevelopmentCompetitive AnalysisConcept TestingContinuous DeliveryConversion Rate OptimizationCore Product MetricsCost-Benefit AnalysisCross-Functional TeamsCustomer Acquisition CostCustomer DevelopmentCustomer Experience OptimizationCustomer FeedbackCustomer InsightsCustomer Journey MappingCustomer Lifecycle ManagementCustomer Retention StrategiesCustomer SegmentationCustomer Success StrategiesCustomer ValidationCustomer Value Proposition
D
Data Visualization ToolsData-Driven Decision MakingDemand ForecastingDesign SprintsDesign ThinkingDevelopment SprintsDigital Product ManagementDigital TransformationDisruptive Innovation
E
Early AdoptersEffective Product Positioning TacticsEffective User StoriesEmpathyEngagement MetricsEnterprise Product ManagementEthical ConsiderationsEthical Product Management PracticesEvolution of Product ManagementExecution StrategiesExperience MappingExperiential MarketingExperimentationExtreme Programming
F
Feature Flags ExplainedFeature FlagsFeature PrioritizationFeature Prioritization TechniquesFeedback LoopsFinancial ModelingFunctional Requirements DefinitionFunctional Requirements
G
GamificationGantt ChartsGo-To-Market StrategyGoal-Oriented Product Management: A Comprehensive GuideGrowth Hacking Strategies
H
Heuristic EvaluationHigh-Fidelity PrototypesHolistic Product StrategyHuman-Centered DesignHybrid Agile FrameworksHypothetical Scenarios
I
Ideation ProcessImpact MappingIncremental DeliveryInfluence MapsInnovation ManagementIterative Development
J
K
Kanban MethodologyKanban MethodologyKano ModelKano ModelKey Performance Indicators (KPI)Kickoff MeetingsKickoff MeetingsKnowledge ManagementKnowledge Management
L
Launch Strategies for Successful Products: A Comprehensive GuideLean Product Development: A GuideLeveraging User Feedback in Product Design: A GuideLifetime Value Calculation
M
Market Segmentation StrategiesMetrics and KPIsMinimum Viable Product (MVP)Mobile App Development ProcessMonetization StrategiesMultivariate Testing
N
Navigating Product-Market Fit for SuccessNegotiation SkillsNetwork EffectsNew Product Development Process GuideNurturing Innovation in Product Teams
O
Objective Key Results (OKR)Omnichannel StrategyOperations ManagementOptimizing Product Launch StrategiesOrganizational StructureOutcome-Driven Innovation
P
Pricing StrategiesProduct Backlog Management: A Comprehensive GuideProduct Lifecycle Management (PLM) ExplainedProduct VisionProduct-Market Fit Strategies
Q
R
S
Scrum FrameworkSegmentation, Targeting, Positioning (STP)Sprint PlanningStakeholder ManagementStrategic Product Planning
T
Target Market AnalysisTechnical DebtThe Importance of Non-Functional RequirementsTime-to-Market StrategiesTop Prototyping ToolsTotal Addressable Market (TAM)Traction
U
Usage MetricsUser NeedsUser PersonasUser Story MappingUsing JiraUsing PrototypesUtilizing UX Research
V
Validation TechniquesValue PropositionValue Stream MappingViral Growth StrategiesVision StatementVoice of the Customer
W
Y
Z
Go-To-Market Strategy for Product Managers
A go-to-market (GTM) strategy is a plan that outlines how a company will reach target customers and achieve competitive advantage. For product managers, it involves defining the target market, value proposition, sales and marketing plan, and success metrics.
Example
Slack’s go-to-market strategy focused on targeting teams within organizations rather than individual users or entire enterprises. This approach allowed Slack to grow organically within organizations, as teams adopted and spread the word about the tool.
