Continuous Delivery in Product Management

Continuous delivery is a software development practice where code changes are automatically built, tested, and prepared for a release to production. It enables teams to release new changes to customers quickly and sustainably. In product management, continuous delivery helps in accelerating product development cycles, improving product quality, and enhancing customer satisfaction by delivering features and fixes more rapidly.


Netflix is known for its use of continuous delivery. By automating their deployment process, they can introduce new features and updates multiple times a day, ensuring a constantly improving experience for their users.