Feature Flags in Product Management

Feature flags are a technique used in software development that allows teams to turn features on or off without deploying new code. This enables product managers to test new features with specific user segments before a full rollout, facilitating safe and iterative product development.


Netflix uses feature flags to test new user interface changes and features with a small segment of its user base before making them available to everyone. This approach allows Netflix to gather valuable feedback and ensure that new features enhance the user experience without disrupting service for all users.