Multivariate Testing in Product Management

Multivariate testing is a technique used to test multiple variables simultaneously to determine the best combination of elements on a webpage or in a product. This method helps in understanding how different elements interact with each other and how they impact user behavior, allowing product managers to optimize the product features and user experience based on data-driven decisions.


Netflix uses multivariate testing to optimize user experiences by testing different combinations of images, text, and layouts for its show and movie thumbnails. This approach helps Netflix determine the most engaging content presentation for its audience.