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Customer Retention Strategies in Product Management

Customer retention strategies in product management involve initiatives and practices aimed at keeping customers engaged and satisfied with a product or service, thereby reducing churn rates. Effective retention strategies focus on delivering continuous value, improving customer service, and fostering a sense of community among users.

Example

Slack employs retention strategies by continuously adding new features based on user feedback, offering robust customer support, and creating a community through Slack channels where users can share tips and best practices.