Brand Positioning Strategy in Product Management

Brand positioning strategy involves defining a brand's unique value proposition and the place it occupies in the minds of the target audience. It's about differentiating the product from competitors and aligning it with the needs and desires of the customer.


Apple's brand positioning strategy focuses on innovation, quality, and design. This approach differentiates Apple products in the competitive tech market, appealing to consumers who value these attributes and are willing to pay a premium for them.