Benefits Realization Management in Product Management

Benefits Realization Management (BRM) is a process that helps organizations ensure that the projects they undertake deliver the expected benefits. In product management, BRM involves planning, executing, and monitoring the project to ensure it meets the objectives that justify its investment.


At Microsoft, BRM is applied in the development of new Office 365 features. The product team sets clear objectives for each feature, such as improving user productivity or enhancing security. Throughout the development process, they monitor progress and assess whether the feature is on track to deliver the expected benefits. This approach ensures that resources are invested in features that provide real value to users.