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Customer Insights for Product Management

Customer insights for product management involve gathering and analyzing data on customer behavior, preferences, and feedback to inform product development and strategy. This includes using surveys, user testing, and analytics tools to understand what customers truly need and want from a product.

Example

Google utilizes customer insights to continuously improve its search engine. By analyzing search queries, user behavior, and feedback, Google introduces algorithm updates and new features to enhance user experience and meet evolving search needs.