What is Product Vision in Product Management?

The product vision defines the long-term mission of a product or product line. It serves as a guiding star for all product development efforts, ensuring that the team remains focused on the overarching goals and objectives. A strong product vision inspires the team, aligns stakeholders, and helps in making strategic decisions.


Apple’s product vision revolves around innovation, simplicity, and enriching people’s lives through technology. This vision has guided the development of groundbreaking products like the iPhone and MacBook, ensuring that each product aligns with Apple’s core values and long-term objectives.