Kickoff Meetings in Product Management

Kickoff meetings mark the beginning of a new project or phase in product development, aiming to align the team on goals, roles, timelines, and expectations. These meetings are crucial for setting the stage for successful collaboration and ensuring everyone is on the same page from the start.


At Amazon, kickoff meetings are an essential part of initiating new projects within its AWS division, ensuring that all team members understand the project scope, objectives, and their individual responsibilities.