Web Analytics for Product Managers

Web analytics play a critical role in product management by providing insights into user behavior, product usage, and the effectiveness of marketing campaigns. These insights enable product managers to make informed decisions, optimize product features, and tailor marketing strategies to better meet the needs of their target audience.


Spotify uses web analytics to track user engagement and listening habits. This data informs their decisions on feature development, playlist curation, and personalized user experiences, ensuring that Spotify remains highly relevant and engaging to its users.