Conversion Rate Optimization

Conversion Rate Optimization (CRO) involves systematically improving the performance of your product's user interface to increase the percentage of users who perform a desired action, such as making a purchase or signing up for a trial. It's a key aspect of product management focused on enhancing user experience and maximizing conversion opportunities.


Spotify uses A/B testing and user feedback to refine its sign-up process, making it as seamless as possible. This approach has helped Spotify increase its conversion rates, turning more website visitors into active users.