Customer Validation

Customer validation is a critical phase in the product development process where the product idea is validated against the target market's needs and preferences. This step ensures that there is a demand for the product before it goes into full-scale development, saving time and resources.


Google often conducts beta testing with a select group of users to validate new features in its software products, such as Google Docs. This feedback is crucial for making necessary adjustments and ensuring the product meets user expectations before its official release.