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API Integration in Product Management

API integration refers to the process of connecting different software applications via their APIs (Application Programming Interfaces) to enable them to work together. This is crucial in product management as it allows for the enhancement of product capabilities, the introduction of new features, and the improvement of user experience by leveraging external services or data.

Example

At Spotify, API integration is used to allow users to log in using their Facebook accounts, enhancing the user experience by simplifying the login process and enabling social features.