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Value Proposition

A value proposition refers to the value a company promises to deliver to customers should they choose to buy their product. It is a statement that clearly explains what benefits the product offers, how it solves customers’ problems, and why it is better than other similar offerings.

Example

In the case of Slack, a popular software company, their value proposition might focus on improving communication and collaboration within teams, making it easier and more efficient than traditional email or other communication tools.