Zigzag Strategy in Product Management

The zigzag strategy in product management involves taking non-linear, iterative approaches to product development and problem-solving. This strategy embraces flexibility, allowing teams to pivot and adapt based on feedback and changing market conditions, thus fostering innovation and resilience.


Spotify uses a zigzag strategy by constantly iterating on its music streaming service. They frequently test new features, gather user feedback, and make adjustments. This approach allows Spotify to adapt to changing user preferences and stay ahead in the competitive streaming industry.