Digital Product Management

Digital product management involves overseeing the development, launch, and growth of digital products such as websites, mobile apps, and software applications. It requires a blend of technical knowledge, user experience design, and business strategy to successfully manage digital products from conception to retirement.


Spotify, a leading music streaming service, exemplifies effective digital product management. By continuously analyzing user data, Spotify improves its product offering through personalized playlists, podcast recommendations, and user-friendly features, ensuring a superior user experience.